Project details



In occasion of the “ITA Italian Wine Culture Awareness Month” TA supported the Italian Ministry of Economic Development and ICE-Italian Trade Agency in the media services for the “2016 Top Italian Wine & Spirit Course“.

Important figures such as the Italian Trade Commissioner Mr. Claudio Pasqualucci and Deputy Trade Commissioner Mr. Alessandro Lamura from the Italian Trade Agency in Shanghai, Mr. Marco Pizzoli, GM from GIV, Mrs. Gioela Nannipieri, China Chief Representative from the Italian National Wines Promotion Center – Enoteca Italiana, Mr. Ronny Lau, Chairman of the Hong Kong Wine & Spirits Writers Association and Co-Chairman of the Shanghai International Wine Challenge (SIWC), and Mr. Simone Semprini, A.I.S Master Wine Taster of the Association of Italian Sommeliers in Shanghai attend the event.

The Italian Trade Agency’s mission was to increase the popularity of Italian wines through wine promotion and education by means of B2B, B2C and various other activities. It also aimed to associate Italian wines with its fashion, design and culture, so as to make more Chinese consumers fall in love with Italian wines.