Project details


Ducati participated as an Official Partner to the 4th edition of the Salone del Mobile.Milano Shanghai with a booth displaying the Diavel 1260S model. The Salone del Mobile.Milano Shanghai was held at the Shanghai Exhibition Center (SEC). Triumph Asia supported Ducati with the creative design and the construction and decoration of the booth. The booth was meant to match the dark and elegant design of the Diavel 1260S.
Triumph Asia’s services included pre-event planning and financial management, on-site management during the Anteprima (VIP night) and the show days; catering management during the Anteprima night with a flair bartender who prepared black cocktails on-site; hostess and photographer management, as well as an interactive WeChat photo sharing platform.

The Salone del Mobile.Milano Shanghai is one of the most important events for furniture design in the world. This event brings together institutions, local governments, sponsors, architects, and clients to discuss and exchange innovative ideas centered around design.