The second edition of the Lavazza distributor meeting took place in Seoul, Korea. The event saw the participation of 40 major Chinese Lavazza distributors as well as Korean distributors. The event represented an important opportunity for the distributors to analyze coffee market trends in China and Korea as well as to highlight Lavazza’s current distribution, branding and ATL activities strategy worldwide. Korean and Chinese distributors exchanged and shared best practices and business strategies in an event that included actual market visits around Seoul. Lavazza’s guests finally celebrated the two days event with an exclusive and relaxing gala dinner.