The opening took place at the new factory based in Songjiang on March 06th 2014. To surprise the audience, Triumph Asia assisted itema creating different kind of artistic activities.

Project details

Client

itema

 

Venue

Songjiang, Shanghai

Itema Weaving Machinery (China) is a leading weaving machine manufacturer company that started operating in China 30 years ago with its first establishment opening in Shanghai 10 years ago. It is currently undertaking significant changes in terms of products and services to continue supporting the Chinese weaving industry in its growth and development.

Itema also represents the “Made in Italy”: luxury, design and art. Through a series of activities and messages given through the event communication, Triumph Asia helped Itema transmit its values, and emphasize the claim of the event:Weaving Art In Your Life” 唯美纺织,生活艺术” .

The opening took place at the new factory based in Songjiang on March 06th 2014. To surprise the audience, Triumph Asia assisted Itema in creating different artistic activities: a welcoming pin board at the reception desk outside the factory, a fabric installation hanging on the ceiling of the external balcony displaying Itema fabric production, a fashion show inside the showroom (Triumph Asia asked a young fashion designer to design some clothes according to the different fabric production of Itema’s machine), an artistic installation all around the factory, a photographic exhibition of the company’s story inside the offices and a ribbon dance inside the warehouse. The fashion show and the ribbon dance surprised and amazed the hundreds of guests invited for the opening.