Italy participated again this year in the FHC in Shanghai, the premier business exhibition for the global food and hospitality sector in China, and this time with a dedicated 120m2 booth called the Italian Food Experience. Italian Food Experience was an exciting space promoting Italy’s famous culinary tradition with numerous activities related to food, wine, coffee and ice cream. A good morning coffee and cappuccino welcomed the FHC participants, followed by a wine tasting with Italian sommelier describing the distinctive qualities of white and red wines from northern, central and southern Italy. Cooking shows carried the audience into a journey through well-known Italian dishes, and they had the chance to see an Italian chef cook and learned how to make delicious Italian courses. Every day ended with a sweet note; Italian gelato was served to the FHC participants while an ice cream expert educated the participants on how to make this fabulous dessert at home.