Project details

Client

ICE logo 1016

Venue

Shanghai New International Expo Center

The FHC China is the largest trade show dedicated to the food industry of China. Building on years of experience and the recognition of the brand, acquired in the previous 21 editions, the FHC now extends its basin of influence also to major neighboring markets of Southeast Asia: Korea, Vietnam, Taiwan, Hong Kong and Macao.

This year the Official Italian Pavilion coordinated by ICE-Agency  with the support of Triumph Asia, occupied a total area of about 350 square meters and consisted of an Area Seminars and 20 modular stands from 12 sqm.

Triumph Asia, supported  the Italian Trade commission on the organization of the 3 days of seminars and collateral activities.