Project details

Client

Venue

 The House of Roosevelt, Shanghai

For the most glamorous night in Shanghai, the Italian wine promotion in China changes its look and plunges into Italian fashion. Under the theme “Drink and dress”, the event, which was hold on the 14th of October, saw the 12 wineries of Italia del Vino Consorzio and the most renowned brands in the textiles, fashion and footwear industry making their debut together at The House of Roosevelt in support of the most representative sectors of the Italian lifestyle.

Organized by Italia del Vino Consorzio and the ICE, Italian Trade Agency office in Shanghai, in partnership with Milano Unica, Ente Moda Italia, Sistema Moda Italia and Assocalzaturifici – which will also be in Shanghai during the same time period to present their collections at the Intertextile and Chic fairs – “Drink and dress” is part of ‘Italy in China’, a three-year project aimed at the promotion of Italian wine and supported by the two largest private associations in the industry: Italia del Vino Consorzio and Istituto Grandi Marchi.